About Palmetto State Grooming
Our Story
Founded right here in the Lowcountry, Palmetto State Grooming was born out of frustration with generic, low-quality beard and skincare products that never delivered. We set out to do things differently — creating grooming essentials crafted with care, purpose, and the best ingredients we could find.
Palmetto State Grooming is a true family business. James, a U.S. Air Force veteran, leads the charge on beard care, developing oils, butters, and waxes that work. James’s military background instilled a commitment to discipline, integrity, and doing things the right way — values that shape every product we make. His wife, Michelle, brings her passion for skincare to our face and body products, designed to nourish and protect your skin every day.
What Makes Us Different
We believe in doing things the right way — not the fastest or cheapest way.
• Small-batch, hand-poured products
• Carefully formulated and quality-tested by us
• Clean, honest ingredients — no watered-down formulas
• Made right here in South Carolina
Every product is designed to do exactly what it promises — nothing more, nothing less
Rooted in Faith
Our faith in Jesus Christ is the foundation of everything we do. It’s why every product label features a unique Bible verse — a small reminder of the hope, integrity, and purpose that guide our family and our business.
Connect With Us
We’re more than a grooming company — we’re a family-owned business dedicated to helping you look and feel your best, every single day.
Explore our shop, follow us on social media, or reach out anytime. We’d love to connect.